What Are Autoresponder Messages?
- Monday, January 15, 2018
- By Tatoru Yuki
- 0 Comments
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What Are Autoresponder Messages?
Speed, efficacy and fast pace
can be considered the bare necessities in online marketing these days. A few extra
minutes or hours of delay in your responses to an inquiry e-mail or contact
form submission could cause your potential client to lose interest and before
you know it, you have lost a lead that could have converted. This is where
autoresponder messages come in.
Autoresponder messages can be
thought of as one of the best tools for e-mail marketing - autopilot responses
served through a series of emails to your customer email list. Whether your
current business objectives are geared towards remarketing, audience expansion
or a simple leads generation, autoresponder messages can serve your business
well and should be a basic necessity when setting up your business.
These e-mails are set up in
advance to nurture your leads. When we submit and enquiry or send an e-mail, a
response even as simple as “Thank you for subscribing,” or “We acknowledge the
receipt of your e-mail” is very well appreciated. With personalization of the
autoresponder messages, every single one of your business leads gets their
unique experience and interaction with the best contents you provide. Another
possible usage of these e-mails is to build up anticipation and a follower
lists for your next product or service launch. Either way, you have your
autoresponder messages build trust and relationship with your potential clients
for you without you needing to lift up a finger – after setting it up first, of
course.
Instead of having to send a
message to cater to each potential client’s sign-up or subscription date with
you, you can set up this series of e-mail, perhaps the first of which is sent
right after the user subscribes as a thank-you message. Two days later, the
e-mail detailing free courses and e-books can be scheduled to be sent to the
same user, followed by another e-mail prompting for him or her to sign up for
an informative webinar your company will hold next month AND get a list of
tutorials from your website – all for free!
By promoting what the users can
get simply by subscribing to your business’ e-mails, the autoresponder messages
can be utilized as a form of a mini-course where users can learn something
fruitful in the form of 7 e-mails throughout 20 days, or any other frequency
and duration you might prefer. Everyone loves free stuff, and so when you
portray your business webinars, tutorials or free e-books and courses in this
manner, you can use your autoresponder e-mails as a free leads magnet.
Imagine the possibilities if you
were to use this function on your e-commerce site! You can remarket your
products to your audiences with a personal promotion code just for a certain
duration after they have viewed products on your site, added items to their
cart without checking out, or even suggest similar products based on their
purchase history. By utilizing e-mail segmentation to make the e-mails to your
customer list more specific – e-mail A for visitors who visited your homepage,
e-mail B for those who have interacted with your ads, so on and so forth, you
can tailor the best e-mails to the most suitable audiences, whether you want
the e-mail sequences to be sent on the spot or to be schedule for later.
Platforms such as MailChimp and
HubSpot are highly reputable and allow you to do all the functions listed
above, while leaving the customization options and settings to you! You can
schedule your autoresponder messages to be heavily-focused on your readers and
what they need, ensure that your e-mail contents are geared towards conversion
– which means that the content has to be of some benefit to them and sent with
several days in between as so to not be flagged as spam by some users, as well
as ensuring that the e-mails have attention-catching subject lines and
highly-relevant content.
Pair the above criteria up along with frequent monitoring and
improvement by using A/B testing and you’re all set to go! Remember to check
for the open rates and clickthrough rates of the autoresponder messages you
sent, which on average across all industries is about 22.87% and 3.26%
respectively. If the rates are lower than expected for your particular
industry, you should go through your e-mail content again to ensure that the
copy is relevant and valuable to your leads. Last but not least, high
unsubscribe rates could be an indicator of an unhealthy autoresponder e-mail
set up so be sure to find out the cause before you lose more potential leads.
In a nutshell, autoresponders are beyond automating e-mails, and should
be used to proactively engage with and nurture your leads with the end goal for
them to convert. Improve your e-mail marketing today with effective
autoresponder e-mail series if you haven’t already done so today!
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