3 Ways on How Technology Will Change Digital Marketing in 2018
- Monday, January 15, 2018
- By Tatoru Yuki
- 0 Comments
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3 Ways on How Technology Will Change Digital Marketing in 2018
Digital marketing –
pay-per-click, effective landing pages; These are not new anymore. However, as
technology develops, it is taking more and more for users to feel engaged with
products being advertised. Loading speed and engagement rates are more important
than ever with the current consumer base. Below, we review some of the more
recent technologies to aid with digital marketing which are gaining popularity,
slowly but surely.
#Modern Tech 1: Video Walls
Featuring a group of monitors on
a wall to play a large video advertisement or display several images to form
one large cohesive image at once, video walls are the new frontiers of billboard
advertising. You can view an example of the video wall in action in Las Vegas,
when it was first featured in 2013. While the cost may be sky high as it is
still a relatively new technology, you can be sure that your advertisement will
be more attention-grabbing than any other advertising methods you have seen in
your entire lifetime. By placing these video walls in a strategic high-traffic
location and drawing users to engage with your display in high-end video walls,
you are advertising your products with a very high engagement rate, welcoming
more visitors to your brand and product as this new technology in action gets
shared on social media worldwide.
#Modern Tech 2: Chatbot Instant Replies
Can’t be replying messages all
the time? Facebook has an instant replies feature which allows you to set up some
simple pre-set replies to help you answer your potential clients’ frequently
asked questions. You can use this feature to set a welcome greeting, and inform
them that their inquiries have been received. The chat bots can also be
programmed to help you engage with your clients without actually doing so – one
of the best examples would be the chatbot set up by RedBull. All you have to do
to try this feature is to go to their Facebook page and click message. The bot
has been programmed to provide you with their newest events and news so that
you feel more connected to their products.
#Modern Tech 3: Accelerated Mobile Pages (AMP)
With the majority of business
users being on mobile nowadays instead using their personal computers these
days, loading time becomes extremely important to market your products
digitally. A 3-second delay can cause up to 60% of users abandoning the page,
which is where these AMPs come in. By converting your current business website
to an AMP, you will be accelerating the loading speed of your page while still
maintaining the aesthetic values and high performance that your website has be
it for e-commerce, product pages, date-booking or just a simple blog. An
e-commerce site built on this platform will help you to market your products
more efficiently while increasing your customer base!
There are still plenty of new
technology on the way in 2018, and we can’t wait to unmask them all. While
AMPs, as an example, have already been used by several high-ranking websites
such as Huffington Post and the chatbot instant replies utilized by various big
businesses nowadays, there are still space for improvement for these features
and they are continuously adding more and more benefits to help you market your
products effectively. Meanwhile, just hang on to these three features and see
if you can find a way to integrate them into your business!
Sources:
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